DiscoverOutbound Kitchen - B2B Sales PodcastOK15: 6 lessons from 2024 on Cold Outreach & Prospecting
OK15: 6 lessons from 2024 on Cold Outreach & Prospecting

OK15: 6 lessons from 2024 on Cold Outreach & Prospecting

Update: 2025-01-16
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In this episode, I’m sharing my top 6 lessons from 2024 about cold outreach & prospecting (outbound): personalized mini websites, account-based messaging, cold calling, branded caller IDs, targeting early adopters, and competitor-aware messaging.




These strategies can help you scale outbound and turn it into your #1 growth engine.


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Chapters:


(00:00 ) Key Learnings from 2024


(01:31 ) Mini Websites


(05:26 ) Account-Based Messaging


(12:51 ) Cold Calling: Still King in 2024


(15:01 ) Branded Caller ID


(16:58 ) Targeting Early Adopters


(22:03 ) Competitor-Aware Messaging

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OK15: 6 lessons from 2024 on Cold Outreach & Prospecting

OK15: 6 lessons from 2024 on Cold Outreach & Prospecting

Elric Legloire - The Outbound Chef