OK15: 6 lessons from 2024 on Cold Outreach & Prospecting
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In this episode, I’m sharing my top 6 lessons from 2024 about cold outreach & prospecting (outbound): personalized mini websites, account-based messaging, cold calling, branded caller IDs, targeting early adopters, and competitor-aware messaging.
These strategies can help you scale outbound and turn it into your #1 growth engine.
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Chapters:
(00:00 ) Key Learnings from 2024
(01:31 ) Mini Websites
(05:26 ) Account-Based Messaging
(12:51 ) Cold Calling: Still King in 2024
(15:01 ) Branded Caller ID
(16:58 ) Targeting Early Adopters
(22:03 ) Competitor-Aware Messaging


![[GREATEST HITS] 70. How this SDR converts 27.8% of cold calls into meetings in the SaaS industry - Teddy Frank, Ex-Senior SDR @ Atrium [GREATEST HITS] 70. How this SDR converts 27.8% of cold calls into meetings in the SaaS industry - Teddy Frank, Ex-Senior SDR @ Atrium](https://s3.castbox.fm/ac/f2/56/3d28822576d7ad56379f7a7f9ad73df031_scaled_v1_400.jpg)
![[GREATEST HITS] 42: The 3 Outbound Pillars: How Tito Bohrt Built 70+ SDR Teams and Sourced Over $100M in Revenue - Tito Bohrt, CEO of Altisales [GREATEST HITS] 42: The 3 Outbound Pillars: How Tito Bohrt Built 70+ SDR Teams and Sourced Over $100M in Revenue - Tito Bohrt, CEO of Altisales](https://s3.castbox.fm/58/49/c1/f83a486dbec5069e842eb2e61c9f9462cb_scaled_v1_400.jpg)
![[GREATEST HITS] 62. The 10 Rules for Outbound of this Outbound Expert: Harry Sims, GTM @ Common Room (ex-Scratchpad) [GREATEST HITS] 62. The 10 Rules for Outbound of this Outbound Expert: Harry Sims, GTM @ Common Room (ex-Scratchpad)](https://s3.castbox.fm/77/9c/c1/bb02969e687d7a98d169e385e5b0c03c06_scaled_v1_400.jpg)





![[GREATEST HITS] 55. The Cold Calling Playbook for 2024: How to Book More Meetings on the Phone - Tips from an Elite Cold Caller Who Closed 15M+ - ☠️ Belal Batrawy, Founder of LearnToSell.io [GREATEST HITS] 55. The Cold Calling Playbook for 2024: How to Book More Meetings on the Phone - Tips from an Elite Cold Caller Who Closed 15M+ - ☠️ Belal Batrawy, Founder of LearnToSell.io](https://s3.castbox.fm/20/1f/8c/16ea2099f8287cc3d0d62c15ca412ad103_scaled_v1_400.jpg)
![[GREATEST HITS] 61. How this Cold Caller booked 200+ meetings in 6 months (2024 Cold calling Playbook) - Sam Byassee, Ex-Cold Caller at Apex Revenue [GREATEST HITS] 61. How this Cold Caller booked 200+ meetings in 6 months (2024 Cold calling Playbook) - Sam Byassee, Ex-Cold Caller at Apex Revenue](https://s3.castbox.fm/44/cf/e4/421743adad8b677c7a0ed8d42a458908a3_scaled_v1_400.jpg)
![[GREATEST HITS] 54. The Account-Based Prospecting Guide: How to Book Meetings with Top Enterprise Accounts, and SDR AE Relationship - Austin Jouett, B2B Catalyst [GREATEST HITS] 54. The Account-Based Prospecting Guide: How to Book Meetings with Top Enterprise Accounts, and SDR AE Relationship - Austin Jouett, B2B Catalyst](https://s3.castbox.fm/89/2a/3f/86c6a80d955ab97c2ed86f6246e74b50e9_scaled_v1_400.jpg)
![[GREATEST HITS] 59. How to Use Video Prospecting to Improve Your LinkedIn Outreach Efficiency - Kayla Cytron-Thaler, Partnerships at Drata [GREATEST HITS] 59. How to Use Video Prospecting to Improve Your LinkedIn Outreach Efficiency - Kayla Cytron-Thaler, Partnerships at Drata](https://s3.castbox.fm/64/00/1f/fe26bccb0785cfa2cb44088a22cb150900_scaled_v1_400.jpg)
![[GREATEST HITS] 60. Hiring Managers' Guide: How to get an SDR role in 2024: Tips & Strategies - Gabrielle “GB” Blackwell, Former SDR Manager at Culture Amp [GREATEST HITS] 60. Hiring Managers' Guide: How to get an SDR role in 2024: Tips & Strategies - Gabrielle “GB” Blackwell, Former SDR Manager at Culture Amp](https://s3.castbox.fm/f8/14/03/5c49cfd907f2efda56845a0281e8e2d0e1_scaled_v1_400.jpg)





