DiscoverVoices of Search // A Search Engine Optimization (SEO) & Content Marketing PodcastOne word that describes what most marketers still misunderstand about AI optimization
One word that describes what most marketers still misunderstand about AI optimization

One word that describes what most marketers still misunderstand about AI optimization

Update: 2026-01-09
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Description

AI search optimization requires understanding fanout strategies, yet 90% of marketers ignore this critical element. Josh Blyskal, founder of Profound, has developed enterprise-level AI optimization frameworks that transform how Fortune 500 companies approach search visibility in the age of generative AI. The discussion covers fanout-first content strategy development, prompt-to-fanout mental model restructuring, and authoritative source positioning for AI citations. Blyskal reveals how shifting from traditional SEO thinking to fanout-centered optimization immediately elevates marketers to the top 1% of AI search practitioners.

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One word that describes what most marketers still misunderstand about AI optimization

One word that describes what most marketers still misunderstand about AI optimization