More and more we seek brands and products to help us conserve energy, save money, and make a positive impact on the planet. Every purchase is powerful. ENERGY STAR Canada’s Director of Program Support and Modernization, Burt James, joins episode 123 of thinkenergy to chat ways we can harness that power. From energy-efficient products to how ENERGY STAR programs help reduce greenhouse gas emissions, save electricity, and even improve the quality of our lives. Listen to the conversation today.

 

Related links

 

• ENERGY STAR Canada: https://natural-resources.canada.ca/energy-efficiency/energy-star-canada/18953  

• ENERGY STAR Canada on LinkedIn: https://www.linkedin.com/showcase/energy-star-canada/ 

• ENERGY STAR Canada on X (formerly Twitter): https://twitter.com/ENERGYSTAR_CAN 

• ENERGY STAR Canada on Facebook: https://www.facebook.com/ENERGYSTARCanada/
  
  

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Transcript:

Dan Seguin  00:06

This is Think Energy, the podcast that helps you better understand the fast changing world of energy through conversations with game changers, industry leaders, and influencers. So join me, Dan Seguin, as I explore both traditional and unconventional facets of the energy industry. Hey, everyone, welcome back. Did you know that your wallet can help you reduce your energy footprint? Energy efficient products have become powerful tools and conservation and energy reduction efforts as people around the world become more aware of the impact their purchasing choices have on the environment. Consumers increasingly want electronic devices and appliances that use less energy to help save money on their energy bills, create a more sustainable future for people and the planet and are less wasteful and subsequently reduce greenhouse gas emissions. More and more people want to do business with brands that are just as concerned about these things as they are and they're using their wallet to send that message. More than ever, we have come to realize the power our wallets hold, we are dictating what is manufactured and produced because of how we think about and use energy. Over the last few decades and perhaps this last decade in particular, more of us are concerned about our own impact and contribution towards climate change. Enter ENERGY STAR Canada, a voluntary partnership between the Government of Canada and industry to make high efficiency products readily available and visible to Canadians. Providing simple, credible and unbiased information so consumers like us can make well informed decisions in the US alone ENERGY STAR and its partners have reduced greenhouse gas emissions by 4 billion metric tons since 1992. And save the equivalent of 5 trillion kilowatt hours of electricity. You likely know and recognize and have Energy Star products in your home already. Its logo has become a trusted symbol, particularly in the appliances space, but there's a lot more that they do then you may not be aware of. So here's today's big question. In what ways can we harness the power of our wallets to make a positive difference for our planet and what other opportunities exist through programs like ENERGY STAR to lessen our impact on the environment, and even human health? Joining us today is Bert James. He's the Director of Product Support and modernization at ENERGY STAR from the Office of Energy Efficiency. Hey, Bert, welcome to the podcast.

 

Bert James  03:10

Pleasure to be here.

 

Dan Seguin  03:11

Now. Maybe you can start by telling us how the ENERGY STAR brand came to be and why it's become such a trusted symbol.

 

Bert James  03:21

Thanks for the question, Dan. The Energy Star program was actually started in the early 1990s by the US Environmental Protection Agency, but was first brought to Canada in 2001. In an international partnership and our can through the Office of Energy Efficiency are the stewards of the program in Canada. It's a voluntary partnership between the Government of Canada and program participants to make high efficiency products, homes and buildings available and visible to consumers and businesses. The product program is probably the one that people are most familiar with. And it was the first member of the ENERGY STAR candidate family. There are more than 80 types of products available and 1000s and 1000s of products, we have over 1000 program participants in the product space alone. Later on in 2005. We brought in the ENERGY STAR for new homes program in 2017. ENERGY STAR for industry in 2018, Energy Star certification became available for commercial and institutional buildings. And how did it become such a trusted symbol, I think through consistent performance more than anything else, it's recognized by a strong majority, like more than 80% of Canadians know what that little blue star means whenever they see it. It's government backed, which I think gives it some credibility or at least I'd like to think so there are transparent and really strict efficiency specifications as well which makes the program reliable and the products themselves are subject to post market verification in that, you know, it's not just about what you say your product will do, but it's actually about how your product performs. So there are proven savings. The market is quite saturated I think with Energy Star products. In terms of a price comparison, there's no difference in Most product categories and by purchasing one provided that it fits your design style, you know, you're going to save money if you purchase an energy star product.

 

Dan Seguin  05:08

That's very cool. Now, how does your rating system and our guide fit into this equation?

 

Bert James  05:15

So the inner guide rating system does kind of dovetail with ENERGY STAR, but they are separate pieces. In the world of residential homes. There is an EnerGuide rating system that compares individual homes from an energy performance perspective against other homes and then issues a rating ENERGY STAR for new homes, by contrast, is actually a reflection of the energy performance as it relates to the building code. In the world of appliances. Energy Star has a certain technical specification or and I guess, to elaborate a little further on that each product must have a certain energy performance, whereas EnerGuide is more just a measure of that energy performance. It's not a standard per se. It's just a reading.

 

Dan Seguin  05:59

Thanks for the clarification. Okay, but we're seeing a trend where the residential real estate industry is moving towards multi tenant construction. In Canada, two out of three homes built today aren't multifamily. And in Ontario alone, nearly 700,000 households live in condos. Now, does this present a challenge or an opportunity for the Energy Star program?

 

Bert James  06:28

Well, I like to see everything as an opportunity then. So I would definitely put this into that category. I think the biggest challenge, if I may, is to kind of work within this situation where we find ourselves where we need to build more homes. I think there is a shortage of housing on the market. When we choose to build homes, we would like them to be as efficient as possible. And that's where ENERGY STAR can come in. From a certification standpoint. Many people live in multifamily homes now, or multi unit residential buildings or condo buildings. And of course, we encourage them all to use Energy Star products within their homes. But more broadly for whole buildings. We do have an Energy Star certification program for multifamily high rises in Ontario. It's a certification program for new construction that recognizes buildings that are at least 15% more efficient than those built to the provincial energy code and meet some other program requirements. But as we focus a lot on housing supply in this country, it is sometimes hard to talk about efficiency whenever we just need to get homes built. And so we you know, we see it as a challenge i