Main topics discussed:

08:14 - The Bra Revolution
15:19 - The innovation behind Stay In Play technology 
21:54 - Finding the courage to keep pushing for positive change
25:02 - Impossible is Nothing

Key Quotes:

“Sometimes failures turn into sparks for great innovation.”

“We have a responsibility to put a spotlight on women in sport and 'dimensionalise' female athletes.”

“I encourage people to identify your fear and get past it, so that you can be unstoppable.”

“I was having lunch with our CEO…I said, Kasper, do you know what backfat is?”  

Host: Twiggy Jalloh

This Week’s Guest: Aimee Arana, Global General Manager adidas Sportswear & Training

Also mentioned : Kasper Rorsted, adidas CEO

Links and resources:

• The Bra Revolution range, including the Everyday bra Aimee likes
• Impossible is Nothing campaign
• Stay in Play period-proof tights
• How adidas is tackling barriers to women in sport

More Rebellious Optimism:

Subscribe to the adidas Company Blog and follow us on LinkedIn

Rebellious Optimists is an official Podcast Show from adidas and our company blog www.GamePlan-A.com.
Rebellious Optimists supports the mission of ‘GamePlan A’ to upgrade our work lives through sport and creativity.

See simplecast.com/privacy/ for privacy and opt-out information