This episode is from a live "Marketing Sells" Q&A session hosted by the team at Clearbit focused on questions about aligning sales and marketing teams featuring Dave, Colin White (Head of Demand Gen., Clearbit), Tara Robertson (Sr. Manager, Demand Gen., Chilipiper) and Matt Ferriss (Sr. Director, Enterprise Sales, Bombora). This conversation these questions below:

• How can you get buy-in from leadership to be closer aligned to revenue metrics? (Pipeline, Revenue etc)
• During planning season (quarterly/yearly), how closely should marketing/sales work together to get to the number?
• What cadence is ideal for Sales and Marketing teams to meet?
• Best way to deliver feedback between Sales and Marketing?
• Top tips on creating great sales<>marketing alignment?
• What are the top marketing materials/documentation that Sales teams actually care about?
• How should marketing teams contribute to cold outbound efforts?
• What do the best sales reps do before and after every meeting? How can marketing help?
• What strategies and tactics can Marketing & Sales use together targeting Enterprise accounts?

Work in B2B marketing? Join 3,000 marketing pros in the private Exit Five community at exitfive.com

This episode is brought to you by Demandwell: https://www.demandwell.com/

Demandwell is the best SEO solution for B2B SaaS marketers. They’ve helped customers like Lessonly drive 40% of their revenue from organic search. And they helped Terminus’s make organic search their number one source of demos

Here’s how it works:

1. Results: Demandwell is built for driving the outcomes that b2b marketers care about - demand, traffic, leads, and revenue. 
2. Ease and control: Junior team members can follow recommended steps in the platform, while experts can customize and maintain full control over their work. 
3. Speed: With everything in one platform, Demandwell helps you crank out content that ranks and drives leads in minutes rather than hours. 

SEO expert or not, you should give Demandwell a try, and listeners of the Exit Five podcast can get a free competitive SEO Audit to see how you’re ranking relative to your competitors

Go to demandwell.com/fomo to get your free SEO consultation today.

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by Qualified.

AI is the hottest topic in marketing right now. And one thing we hear a lot of you marketers talking about is how you can use AI Agents to help run your marketing machine.

That’s where Qualifed comes in with Piper, their AI SDR agent.

Piper is the #1 AI SDR Agent on the market according to G2, and hundreds of companies like Box, Asana, and Brex, have hired Piper to autonomously grow inbound pipeline. How good does that sound?

Qualified customers are seeing a massive business impact with Piper: a 3X increase in meetings booked and a 2X increase in pipeline.

The Agentic Marketing era has arrived. And if you’re a B2B marketing leader looking to scale pipeline generation, Piper the #1 AI SDR Agent is here to help.

Hire Piper, the #1 AI SDR Agent, and grow your pipeline today.

You can learn more at qualified.com/exit5