Understanding who is the user vs customer? -- Victoria Zhang // Salesforce
Update: 2023-12-04
Description
Victoria Zhang, VP of Data Science at Salesforce, explores customer centricity and product performance. In the SaaS world, understanding what users are trying to achieve with our software is crucial. Yet, as users often aren't the purchasers, it's essential to communicate effectively with decision-makers who hold the buying authority. Today, Victoria discusses understanding who's the user versus the customer.
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