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Ep. 321

How much time could you save if your creative team could generate weeks’ worth of campaign assets in just an hour?

Kipp and Kieran dive into the game-changing impact of OpenAI’s new o3 model for marketing teams, and why AI-generated creative is about to upend everything you thought you knew about fast, personalized content. Learn more on 5 non-obvious ways to use o3 for marketing, breakthroughs in rapid creative prototyping and testing, and the hidden superpowers of ChatGPT’s new memory and library features that make brand consistency and iteration effortless—even for the busiest teams.

Mentions

• OpenAI o3 and o4 https://openai.com/index/introducing-o3-and-o4-mini/
  


• ChatGPT Pro https://openai.com/index/introducing-chatgpt-pro/
  


• DALL·E https://openai.com/index/dall-e-3/
  


• Sora https://openai.com/sora/
  

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.