Ep. 328

Could an AI model be the world’s best creative director?

Kipp dives into how o3 can instantly generate ad campaigns that nail your brand style, why combining smart AI prompting with image generation gets unprecedented results, and what it means for the future of creative work. Learn more about seamlessly turning brand guides into campaigns, mastering AI prompt chains for marketing, and the top ways to use o3 as your high-skill creative partner.

Mentions

• 
  Want our Creative Director prompt? Get it here: https://clickhubspot.com/pwd
  

• 
  

  OpenAI’s o3 and o4 https://openai.com/index/introducing-o3-and-o4-mini/

  
  


• 
  

  ChatGPT https://chatgpt.com/

  
  


• 
  

  HubSpot Style Guide https://offers.hubspot.com/create-brand-style-guide

  
  

Check out this episode on YouTube: https://www.youtube.com/watch?v=ifimwE4Q-Xk&t=313s

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• 
  

  [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

  
  

We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed

YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 

Twitter: https://twitter.com/matgpod 

TikTok: https://www.tiktok.com/@matgpod 

Join our community https://landing.connect.com/matg

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.