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Startup Advantage

Author: Tania De Ridder

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Startup Advantage is where purpose-driven founders, just like you, get advice on navigating the ups and downs of startup life. This podcast explores the startup world, investigates actionable entrepreneurial strategies, habits and mindsets, and searches out expert entrepreneurship advice through in-depth interviews with leaders, founders and innovators. Approaching entrepreneurship as a team sport with your guide Tania De Ridder, a former broadcast journalist turned entrepreneurship educator, is your startup advantage.

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27 Episodes
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In the past month, have you experienced any of the following:Feelings of self-doubt?Harshly criticized yourself about your business decisions? Excessive fear that you won't live up to expectations in starting/running your business? If you did, you share some of the common signs among entrepreneurs of imposter syndrome.In today’s podcast, Tania shares what you can do to start working through feelings of imposter syndrome successfully.In this episode, you will find out about:Common signs of imposter syndrome. (3:21)What imposter syndrome means and how it's defined. (6:21)Why it's important to manage imposter syndrome to maintain good mental health. (10:37)Reasons for imposter syndrome among entrepreneurs. (12:23)How to start working through imposter syndrome. (15:28)Resource mentioned in this episode:Disclosure: The link(s) to the resource(s) mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are NOT affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase tor use the mentioned service(s) on this page. This is an independent podcaster and blogger and the reviews are done based on their own opinions.The Canadian Federation of Independent Business (CFIB) Small Business Recovery Dashboard: https://www.smallbusinesseveryday.ca/dashboard/Do you want to send a message to answer this month's question, What is the biggest challenge you have in your business right now?Send a voice message: https://www.startupadvantagepodcast.com/24Do you want to share this episode with a friend?This link is easy to share: https://www.startupadvantagepodcast.com/24 See acast.com/privacy for privacy and opt-out information.
COVID-19 has impacted entrepreneurs in unpredictable ways and while some are thriving, many others are struggling to stay motivated. Do you need some encouragement? And some advice on how to keep moving forward when you don’t feel motivated? That’s what this episode will support you with. In today’s podcast, I'll share three steps with you that you can take to find motivation in taking action.In this episode, you will find out about:Why motivation is not a feeling. (3:02)Why taking action isn't always the effect of motivation. (6:17)Why you should use the five second rule. (8:40)The three step process to get motivated through action. (11:11)Why celebrating your wins is an important part of staying motivated. (14:29)Resources mentioned in this episode:Disclosure: The link(s) to the resource(s) mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are NOT affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase tor use the mentioned service(s) on this page. This is an independent podcaster and blogger and the reviews are done based on their own opinions.Mel Robbins, TEDxSF talk: https://www.ted.com/talks/mel_robbins_how_to_stop_screwing_yourself_over?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshareResources on Mental Health - Canada: https://cmha.ca/ Resources on Mental Health - USA: https://mhanational.org/Resources on Mental Health - UK: https://mentalhealth-uk.org/Do you want to send a message to answer this month's question, What is the biggest challenge you have in your business right now?Send a voice message: https://www.startupadvantagepodcast.com/23Do you want to share this episode with a friend?This link is easy to share: https://www.startupadvantagepodcast.com/23 See acast.com/privacy for privacy and opt-out information.
Putting thought behind how you approach a co-founder search can support you in finding a strong fit for you and your business. By taking the time to get to know potential founders first, you're more likely to find a partner that will be someone who will help you build your startup from the ground up through good and bad times. But how do you know when you’ve found a good co-founder match?In today’s podcast, I'll share a strategy that can help you during your co-founder dating phase to identify a good match; it's a strategy that involves asking purposeful questions.In this episode, you will find out about:Why co-founder dating and asking planned questions can help you make strategic partnering decisions. (4:09)Why you should consider having a standard draft of questions as a guide for conversations. (8:25)What you should do first before you draft your questions for your meetings. (9:12)Three categories of question types that will help to ensure a basic personality and interest match. (12:11)Why behavioural type questions are a good tool you can use. (17:12)Guidance on how long to take before you make a decision on who to partner with. (20:25)Resources mentioned in this episode:Startup Advantage Eps 21 - In Agreement With Your Co-Founder: https://www.startupadvantagepodcast.com/21Startup Advantage Eps 20 - How To Look For A Co-Founder: https://www.startupadvantagepodcast.com/20Startup Advantage Eps 19 - How To Choose An Aligned Co-founder: https://www.startupadvantagepodcast.com/19Do you want to send a message to answer this month's question, What is the biggest challenge you have in your business right now?Send a voice message: https://www.startupadvantagepodcast.com/22Do you want to share this episode with a friend? This link is easy to share: https://www.startupadvantagepodcast.com/22 See acast.com/privacy for privacy and opt-out information.
Each co-founder relationship is unique, but there are things any founder (including you) can do right from the start to ensure you are in agreement with your co-founder from the get-go on the important aspects of your working relationship. It's important to have purposeful conversations and the necessary written documents in place to start working together on a strong foundation of agreement.In today’s podcast, I'll share with you what you can do at the beginning of your relationship to help get you and your co-founder on the same (legal) page. In this episode, you will find out about:What a co-founders agreement is. (7:27)Why you need a written agreement with you co-founder(s). (8:50)What an agreement usually includes. (10:49)How to create an agreement. (21:47)Resources mentioned in this episode:Disclosure: The link(s) to the resource(s) mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are NOT affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase or use the mentioned service(s) on this page. This is an independent podcaster and blogger and the referrals or reviews are done based on their own opinions.Send a voice message and let me know your answer to this month's question, 'Why did you (or do you want to) start your business?': https://www.startupadvantagepodcast.com/21Startup Advantage Eps 20 - How To Look For A Co-Founder: https://www.startupadvantagepodcast.com/20Free templates and examples - Canada: https://www.lawdepot.ca/contracts/groups/business/Free templates and examples - USA: https://www.lawdepot.com/contracts/groups/business/Free templates and examples - UK: https://www.lawdepot.co.uk/contracts/groups/business/ See acast.com/privacy for privacy and opt-out information.
If you’ve decided you need a co-founder for the many benefits it offers OR if you just don’t like working alone and for that reason are exploring options of finding someone to help you build your business, you're likely wondering: where do I start looking for a co-founder? How do I go about looking for a co-founder? In today’s podcast, I'll help you identify where to start looking for a co-founder or partner if you’re feeling a bit lost on how or where to start.  In this episode, you will find out about:Why it's important to be clear on what you're looking for in a co-founder. (3:22)3 resources you can use when looking for a co-founder. (5:59)The value of your personal network. (6:25)About founder matchmaking/dating sites. (8:41)How a shortlist can help during the process. (14:00)Resources mentioned in this episode:Disclosure: The link(s) to the resource(s) mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are NOT affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase tor use the mentioned service(s) on this page. This is an independent podcaster and blogger and the reviews are done based on their own opinions.Send a voicemail and let me know your answer to this month's question, 'Why did you (or do you want to) start your business?': https://www.startupadvantagepodcast.com/20Startup Advantage Eps 19 - How To Choose An Aligned Co-founder: https://www.startupadvantagepodcast.com/19Startup Advantage Eps 18 - 2 Questions Closer To Knowing If Partnering Is For You: https://www.startupadvantagepodcast.com/18Founder matchmaking/dating sites: https://cofounderslab.com/ & https://founders-nation.com/ & https://www.starthawk.io/ & https://www.founder2be.com/Online meeting/community events/networking site: https://www.meetup.com/ See acast.com/privacy for privacy and opt-out information.
If you're considering adding a co-founder to your business, or are actively looking for a co-founder, you will have a lot of questions around what to look for in a new partnership.Strong co-founder relationships are rooted in alignment.In today’s podcast, we’re exploring what to look for in a co-founder that will help you determine if they'll align with you and your business mission so that you can function together just like a well-practiced sports team would. In this episode, you will find out about:The key to a strong co-founder relationship. (4:11)What business alignment means for a co-founding pair. (4:25)3 key things you can look for in a co-founder. (7:58)Why you should look for complementary skills in a partner (8:36)The value of values alignment. (13:58)Why your mission matters when choosing a co-founder. (17:09)Resources mentioned:Send a voicemail and let me know your answer to this month's question, 'Why did you (or do you want to) start your business?': https://www.startupadvantagepodcast.com/19Episode 18: https://www.startupadvantagepodcast.com/18Episode 17: https://www.startupadvantagepodcast.com/17 See acast.com/privacy for privacy and opt-out information.
Starting and growing a business is a lot of work and takes commitment. Having a co-founder or business partner can help you gain momentum or help you grow faster than on your own, but it's not necessarily the best solution for every founder. That’s what we’ll talk about.In today’s podcast, I’ll help you to identify if you would benefit from having a co-founder or a business partner for the stage you're at and I'll leave you with a few alternatives to consider if partnering up is not right for you right now. In this episode, you will find out about:Benefits of partnering with others. (3:25)Basic definitions of what it means to work with a co-founder or in a partnership. (4:17)The difference between a co-founder and a partner. (6:25)How to identify if you would benefit from having a co-founder or partner. (9:06)Why you always have options. (13:35)Send a voicemail and let me know your answer to this month's question, 'Why did you (or do you want to) start your business?': https://www.startupadvantagepodcast.com/18 See acast.com/privacy for privacy and opt-out information.
As an entrepreneur, you are in a unique and powerful position to choose who you want to work with or not. When choosing who you work with, whether it's co-founders, business partners, mentors, coaches or employees, research shows it works best for all parties involved when your values are aligned.In today’s podcast, I’ll help you start to identify your core values (and the values of others) so that you can choose working relationships that work.In this episode, you will find out about:Why it is important to choose your working relationships strategically. (3:09)What you can do to help you identify potentially good working relationships. (5:30)An easy way to start identifying your core values. (7:57)How to start identifying the core values of others. (11:54) See acast.com/privacy for privacy and opt-out information.
Have you heard of business being compared to sports before? If you’ve listened to previous episodes of this podcast, you have heard me say that we approach entrepreneurship as a team sport here and that it’s a mindset that will be an advantage for your startup. That’s what we’ll talk about today.In today’s podcast, I’ll explain why it matters to be relationship-focused and I'll share with you three advantages of approaching entrepreneurship as a team sport.In this episode, you will find out about:Why business is often compared to sports. (2:35)Why the most successful entrepreneurs value teamwork. (5:00)Three advantages of approaching entrepreneurship as a team sport. (8:30) See acast.com/privacy for privacy and opt-out information.
There is no episode this week; just a quick update for you on the new release schedule for this podcast (and a few words of encouragement if you need it this week). I look forward to connecting with you again in the next few days.Past episodes mentioned in this update:Startup Advantage Episode 13 - Done Is Better Than Perfect: https://www.startupadvantagepodcast.com/aim-for-progress-not-perfection/Startup Advantage Episode 4 - Entrepreneurial Mindset 101: https://www.startupadvantagepodcast.com/entrepreneurial-mindset-101/Startup Advantage Podcast Website: https://www.startupadvantagepodcast.com/ See acast.com/privacy for privacy and opt-out information.
Consistency is the difference between failure and success. Whether it’s with an exercise plan or with starting a business. As a founder, what can you do to achieve consistency? I want you to feel confident that you can flex your consistency muscle when you need to, so that’s what we’re talking about.In today’s podcast, I’ll share with you two steps that will help you to confidently achieve a level of performance that does not vary greatly in quality over time.In this episode, you will find out about:Benefits of being consistent. (6:20)What it means to be consistent for you as a founder. (7:56)Two steps to achieve consistency confidently. (8:50) See acast.com/privacy for privacy and opt-out information.
What do you believe: are entrepreneurs born or made? Many people, and maybe you too, wonder if there are some innate qualities or personality traits that some people naturally possess that they are born with that gives them the ability to succeed as an entrepreneur.Today’s podcast is for the analytical-minded, so if research and theory tends to make you snooze, this episode is not for you. If exploring mindsets and ideas while comparing it with research from the past is your thing, this is an episode specifically made for you.In this episode, you will find out about:The debate on whether entrepreneurs are born or made. (2:20)Research on nature versus nurture. (4:10)Key traits of successful entrepreneurs. (8:23)Resources mentioned in this episode:Disclosure: The link(s) to the book(s) or resource(s) reviewed by or mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are NOT affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase the book(s) using the provided link(s) on this page. This is an independent podcaster and blogger and the reviews are done based on their own opinions.British School of Marketing Article, 'Are entrepreneurs born or made?': https://britishschoolofmarketing.com/bsmi/are-entrepreneurs-born-or-made/Article, 'Entrepreneurship: Is it in the genes?': https://www.entrepreneur.com/article/205860Joseph Walker's Article, 'Born or Made: Entrepreneurs share key traits': https://www.deseret.com/2006/9/10/19972947/born-or-made-entrepreneurs-share-key-traitsHarvard Business School Paper, 'Personality Traits of Entrepreneurs': https://www.hbs.edu/faculty/publication%20files/18-047_b0074a64-5428-479b-8c83-16f2a0e97eb6.pdf See acast.com/privacy for privacy and opt-out information.
Business is competitive and it’s easy for entrepreneurs to get caught in a perfection cycle that keeps them from getting started or getting things done. The solution is to aim for progress, not perfection, starting today.In today’s podcast, I’ll share with you my top three tips to overcome perfectionism so that you can start or grow your business, because done is better than perfect. In this episode, you will find out:What perfectionism means. (4:39)How common perfectionism is in business. (6:35)3 tips to shift your mindset to overcome perfectionism. (13:27)Resources mentioned in this episode:Disclosure: The link(s) to the book(s) or resource(s) reviewed by or mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are NOT affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase the book(s) using the provided link(s) on this page. This is an independent podcaster and blogger and the reviews are done based on their own opinions.Dr. Brene Brown TED Talk on the Power of Vulnerability: https://youtu.be/pXb8AQOONgEAmerican Psychological Association Report: https://www.apa.org/pubs/journals/releases/bul-bul0000138.pdfWorld Economic Forum Article: https://www.weforum.org/agenda/2018/01/perfectionism-has-become-a-hidden-epidemic-among-young-peopleStartup Advantage Podcast Website: https://www.startupadvantagepodcast.com/ See acast.com/privacy for privacy and opt-out information.
Productivity is vital to any startup and as an entrepreneur you need to stay productively focused. By being mindful of your personal productivity, you can redefine what productivity looks like to you during this time of COVID-19.In today’s podcast, I’ll share with you my top two tips to influence your mindset for top personal productivity.In this episode, you will find out about:Why you should redefine what personal productivity looks like to you. (1:35)A common misconception about personal productivity. (2:58)2 tips for personal productivity. (4:50)How you can send a voice message for the pod. (10:32)Resource mentioned in this episode:Send a voice message for the podcast: https://www.speakpipe.com/StartupAdvantagePodcast See acast.com/privacy for privacy and opt-out information.
Do you prioritize reading as a rising entrepreneur? Do you know that reading is the one trait that nearly all of the world’s most successful business people have in common? Let’s start gaining this knowledge advantage together; let’s start reading more together.On today’s podcast, we'll talk about reading habits of successful entrepreneurs, how you can start reading more, and you'll be invited to be a part of the brand-new Startup Advantage Book Club, which is officially starting this month. I hope you'll join us!In this episode, you will find out about:Benefits of reading. (3:12)Famously successful entrepreneurs that are known to read a lot. (3:40)How to make time for reading. (5:45)About the Startup Advantage Book Club. (6:20)What we'll be reading together this month. (10:35)Resource mentioned in this episode:Disclosure: The link(s) to the book(s) or resource(s) reviewed by or mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are NOT affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase the book(s) using the provided link(s) on this page. This is an independent podcaster and blogger and the reviews are done based on their own opinions.Book: 'Lean Startup' by Eric Ries: http://theleanstartup.com/ See acast.com/privacy for privacy and opt-out information.
As an entrepreneur, staying motivated is easier said than done, but it’s without a doubt, essential for the success of your business. How do you currently stay motivated on your hard days, when you're tempted to give up? Do you have steps in place to help you tap into motivation to keep moving forward?On today’s podcast, let's talk about how you can help yourself to keep your motivation level consistently high for those difficult days when stress and the temptation to quit cross your mind.In this episode, you will find out about:Common reasons why new entrepreneurs can feel like giving up. (4:00)5 steps you can take to keep your motivation level high consistently. (8:00)What to do if you're not sure if you should give up on your business or continue on. (18:22)Resource mentioned in this episode:Disclosure: The link(s) to the book(s) or resource(s) reviewed by or mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are NOT affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase the book(s) using the provided link(s) on this page. This is an independent podcaster and blogger and the reviews are done based on their own opinions.Article on SMART Goals: https://www.mindtools.com/pages/article/smart-goals.htm See acast.com/privacy for privacy and opt-out information.
Successful entrepreneurs are open-minded. In a COVID-19 and rapidly changing business world, being open-minded and open to change can help you succeed as a new entrepreneur.In today’s podcast, we'll talk about the value open-mindedness holds for entrepreneurs and how you can cultivate your own open-mindedness as you go about pursuing your business goals. In this episode, you will find out about:What it means to be open-minded. (6:15)3 benefits of holding an open mindset. (7:47)A simple strategy that will help you to build your ability to be more open-minded. (10:25)Resource mentioned in this episode:Listener survey:  https://bit.ly/SAlistenersurvey See acast.com/privacy for privacy and opt-out information.
As a business owner, you have the power to encourage inclusivity to help create positive change by proactively having inclusive conversations with your customers, employees, and communities.In today’s podcast, you'll be reminded of this power you have as an entrepreneur to help create positive change. You'll also gain access to a helpful resource that will provide you with training on how to have inclusive conversations for free (for a limited time).In this episode, you will find out about:The power you have as an entrepreneur to help shape the world through meaningful conversations. (2:40)Helpful free resources that will help you learn about having inclusive conversations. (5:48)4 tips you can immediately implement to encourage inclusivity at your startup. (7:26)How self-awareness is your best friend during potentially difficult conversations. (8:30)Resource mentioned in this episode:Disclosure: The link(s) to the book(s) or resource(s) reviewed by or mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are NOT affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase the book(s) using the provided link(s) on this page. This is an independent podcaster and blogger and the reviews are done based on their own opinions.LinkedIn Learning's free (until August 31, 2020) learning path on Diversity, Inclusion, and Belonging: https://learning.linkedin.com/blog/linkedin-learning-resources/free-courses-to-help-you-become-a-stronger-ally-and-have-inclusi See acast.com/privacy for privacy and opt-out information.
There is a lot of uncertainty in the world right now. If you’re wondering: How should I respond as a startup if something happens in the world or in my community? Or how can my business respond appropriately to add value? This episode will help you to avoid being tone-deaf in your business communications during uncertain times.In today’s podcast, we'll look at what it means to be tone-deaf to your customers and your community. You'll also hear 3 tips that can help your startup avoid tone-deaf business communications.In this episode, you will find out about:Questions you might have during uncertain times as a business owner. (3:00)What it means to be tone-deaf as a business. (4:25)3 tips to avoid tone-deaf business communications in an uncertain world. (6:08)  See acast.com/privacy for privacy and opt-out information.
If your startup is ready to reopen amid COVID-19, or if you’ll be implementing an updated safety plan for your business operations, you'll need an effective communication plan to inspire customer confidence and to make them feel safe and connected and loyal to your business and brand.In today’s podcast, you'll find out how you can use your communications to connect with your customers as we transition through COVID-19. We'll talk about best practices for your startup's communication strategy during the pandemic and I'll share 10 practical communication tips that will inspire confidence with your customers.In this episode, you will find out about:Why your communication strategy matters. (4:35)The biggest communication challenge for entrepreneurs. (5:29)10 communication tips to inspire customer confidence. (7:55)Resources mentioned in this episode:Disclosure: The link(s) to the book(s) or resource(s) reviewed by or mentioned in this podcast and its blog, Startup Advantage with Tania De Ridder, are NOT affiliated links, meaning that neither the podcast nor its host earns a commission or compensation if you decide to purchase the book(s) using the provided link(s) on this page. This is an independent podcaster and blogger and the reviews are done based on their own opinions.BC's Restart Plan: https://www2.gov.bc.ca/assets/gov/public-safety-and-emergency-services/emergency-preparedness-response-recovery/gdx/bcs_restart_plan_web.pdf?bcgovtm=20200506_GCPE_AM_COVID_9_NOTIFICATION_BCGOV_BCGOV_EN_BC__NOTIFICATIONFederal and provincial support available to Canadian businesses: https://www2.gov.bc.ca/gov/content/safety/emergency-preparedness-response-recovery/covid-19-provincial-support/financial-benefits#business See acast.com/privacy for privacy and opt-out information.
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