Juul Update: A Hazy Future?
The FDA's recent sequence of decisions has Juul fighting to keep its pod charged. Some clap. Others boo. Most are left scratching their heads. Will this help teens quit vaping or just open up the market for more competitors?
As a Silicon Valley startup, Juul’s focus on hyper-growth targeted toward young people put them in hot water. But, the reason the FDA gave for taking their product off the market may surprise you. And now Juul is ready to defend their purpose to transition adult smokers away from combustible cigarettes and fight back in court.
Join us for a Season 2 update episode with Lauren Etter, a reporter at Bloomberg News & Author of “The Devil’s Playbook: Big Tobacco, JUUL, and the Addiction of a New Generation”.
See omnystudio.com/listener for privacy information.