Main topics discussed: (timestamps) 

03:57 - The three key areas of adidas’ sustainability strategy 

12:19 - The biggest challenges to being a sustainable company 

21:07 - Facing the fear and coming out of your comfort zone 

22:21 - How you can adopt a more sustainable approach 

Quotes:

“We've made sustainability part of our DNA. It's part of who we are, why we come to work and why we are so motivated to contribute.”

“Often, we start with a blank sheet of paper. We don't know what the solution is but we know the direction we want to work towards.”

“With sustainability, the huge privilege is that I get to work not only on impacting the lives around me but also on the lives of future generations.”

Host: Twiggy Jalloh

This Week’s Guest: Katja Schreiber

Links to resources: 

• Read  Katja’s article on how adidas are going to get to carbon neutrality. 
• The history of the adidas x Parley partnership, one of their first sustainable collaborations
• How adidas is supporting its staff to think and act sustainably 

More Rebellious Optimism:

Subscribe to the adidas Company Blog and follow us on LinkedIn

Rebellious Optimists is an official Podcast Show from adidas and our company blog www.GamePlan-A.com.

Rebellious Optimists supports the mission of ‘GamePlan A’ to upgrade our work lives through sport and creativity.

See simplecast.com/privacy/ for privacy and opt-out information