Will the structure of enterprise SEO teams evolve?
Update: 2025-10-09
Description
Enterprise SEO teams face critical decisions about AI search integration. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, argues that SEOs are best positioned to develop AI search expertise regardless of organizational structure. The discussion explores how AI search skills naturally belong within SEO competencies while acknowledging that team placement depends on each organization's broader AI strategy and existing authority structures.
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