In this episode of Sorority Chat, host Liz Toombs engages in a lively conversation with mother-daughter duo, Frances Freeman and Kim Hackney, founders of FOSTER. They discuss their journey from creating Ole Miss-inspired playing cards to expanding their business into licensed collegiate merchandise, covering 36 universities. The duo shares insights on licensing challenges, the importance of building community through in-person events, and their recent shift to direct-to-consumer sales. They also reveal upcoming product launches, including men's accessories and jute bags, and reflect on the rewarding aspects of producing unique, small-batch items. Please tune in to learn more about their entrepreneurial spirit and the creative process behind their distinctive collegiate products.

📌 Connect with FOSTER Collegiate:

📸 https://www.instagram.com/solelyfoster/

🌐 https://fostercollegiate.com/

📌 Connect with Liz: 

📸 ⁠⁠Instagram: @pdrinteriors⁠

🌐  ⁠Website: PDR Interiors⁠⁠ 

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Sorority Chat is your go-to podcast for all things Greek life! Liz Toombs hosts this show for sorority leaders, house directors, alumni, and anyone who loves sisterhood and the traditions that make Greek life unique. From leadership insights to house renovations and recruitment tips, Sorority Chat brings you real conversations, thoughtful insights, and fun stories.

Episode Highlights:

00:00 Introduction to Sorority Chat Podcast

01:04 Meet the Guests: Founders of FOSTER

02:16 The Origin Story of FOSTER

04:52 Navigating Licensing and Expanding the Brand

11:02 Product Development and Market Expansion

13:11 The Mahjong Craze and Collegiate Spirit

17:50 Reflecting on Business Milestones

19:09 Building Community and Engagement

21:59 Overcoming Business Challenges

25:39 Exciting New Product Launches

28:14 The Creative Process Behind the Products

30:39 Special Edition Products and Customer Connection

32:09 Conclusion and Contact Information

32:54 House Hot Takes with Liz

34:03 Closing Remarks and Credits