Building a Sorority Brand: From Greek Life to Giftable Luxuries with Kait Fontenot
Description
In this episode of the Sorority Chat podcast, host Liz Toombs welcomes entrepreneur Kait Fontenot, the creative force behind Sorority and Sisterhood, Love Kate, and Molecular Provisions. Kait shares her journey from sorority life at Louisiana Tech to creating giftable, high-end sorority products that delight Greek life enthusiasts across generations. They discuss the importance of community, authentic marketing, and the challenges and rewards of running multiple businesses. Kait also reveals her sustainable business practices, expansion plans, and the innovative ideas that have brought her brand into the spotlight, including a feature on Good Morning America.
š Connect with Kait:Ā
The Sorority Life
šø https://www.instagram.com/sororityandsisterhood/
š https://sororityandsisterhood.com/
š Connect with Liz:Ā
šø ā ā Instagram: @pdrinteriorsā
šĀ ā Website: PDR Interiorsā ā Ā
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Sorority Chat is your go-to podcast for all things Greek life! Liz Toombs hosts this show for sorority leaders, house directors, alumni, and anyone who loves sisterhood and the traditions that make Greek life unique. From leadership insights to house renovations and recruitment tips, Sorority Chat brings you real conversations, thoughtful insights, and fun stories.
Key Episode Moments:00:00 Introduction to Sorority Chat Podcast00:58 Meet Kait Fontenot: Entrepreneurial Journey01:56 From Sorority Life to Business Success03:02 The Birth of Sorority and Sisterhood Brand07:50 The Power of Partnership10:57 Good Morning America Feature12:48 Expanding the Product Line13:56 Custom Designs and Future Plans15:28 Creative Wheelhouse and Team Dynamics16:28 Social Media Strategy and Community Building18:10 Campus Reps Program20:24 Balancing Multiple Ventures23:49 Future Plans and Exciting Horizons24:58 Lessons from Sorority Life28:22 Connecting with Kait29:33 Liz's House Hot Takes30:38 Podcast Conclusion and Call to Action