The Simple System That Built 65% Market Share — Susan Lombardo’s Playbook

What does it take to go from zero experience to 65% market share in multiple neighborhoods?

This week on The Production Playbook – Leadership & Personal Development Series, Matt Miale sits down with Susan Lombardo (Atlanta, GA) — former catastrophe insurance adjuster turned dominant real estate force.

Susan breaks down:

• Why “Simple gets done” is her entire system

• How one monthly postcard built 65% market share

• The exact 4-month timeline to her first listing

• How to become the “Mayor” of your neighborhood

• Why data + consistency beats talent

• How she built a bulletproof vendor authority system

• And why mindset > background

🌐 Susan’s website:

https://lombardohomegroup.com

📍 Follow Susan on Instagram:

https://www.instagram.com/lombardohomegroup/

📚 Want Susan’s full framework?

She teaches it through MAPS Coaching in the 7-week Fast Track class:

“Become the Mayor of Your Geographical Farm”

https://mapscoaching.com/program/become-the-mayor-of-your-geographical-farm/

In this program, Susan teaches agents how to:

• Choose the right farm using data

• Build an ultra-consistent mailer rhythm

• Position yourself as the neighborhood authority

• Leverage vendors without giving away control

• Turn geography into predictable listings