In this episode of Amazing Authorities, Mitch Carson speaks with entrepreneur, author, and F&B strategist Shi Liang Tan, also known as the Captain of Entrepreneurship. Together, they unpack the mindset, discipline, and financial clarity required to build a business that not only survives—but thrives in competitive markets like Singapore.

Shi shares his raw insights from years in the military, his journey through Singapore’s F&B industry, and the tough realities behind entrepreneurship failures. They explore why mindset and networking shape success, why cash flow mismanagement kills more businesses than bad ideas, and how entrepreneurs must adapt quickly to changing markets. Shi also breaks down the structure of his powerful three-book entrepreneurial series that guides business owners from startup to exit strategy.

This conversation is packed with frameworks, hard truths, and implementable advice for entrepreneurs who want to build sustainable, long-term ventures.

• Why mindset, networks, and mentorship are the foundation of entrepreneurial success
• How poor cash flow management destroys businesses—even with strong ideas
• The real reasons more than 3,000 F&B businesses closed in Singapore last year
• Why treating business as a hobby leads to failure and financial stress
• How military discipline shaped Shi’s approach to planning, adaptability, and execution
• Why entrepreneurs must “shoot, then aim”—taking action before perfection
• How deep industry knowledge beats diversification in competitive markets
• The structure and purpose of Shi’s book trilogy guiding entrepreneurs from startup to exit
• How to use data, AI, and consumer insights to grow and systematize an F&B business
• Why entrepreneurship is a 1% path—and how to prepare for its challenges and rewards

Website: https://www.captainofentrepreneurship.com/
LinkedIn: https://www.linkedin.com/in/shi-liang-tan/

Books:
• Frustration to Fortune – Beginner’s Guide to F&B Entrepreneurship
• Second Book – Data-Driven Growth Strategies (title pending)
• The Final Cost – Exit Strategy & Legacy Building (coming soon)

Schedule a strategy call with Mitch:
https://www.getinterviewedguaranteed.com/meetwithmitch

Become a podcast guest:
https://www.getinterviewedguaranteed.com/podcastguest

Find Mitch here:
https://www.mitchcarson.com/
https://www.facebook.com/MitchCarsonOfficial/
https://www.instagram.com/mitchcarsonofficial/
https://www.twitter.com/MCarsonOfficial/
https://www.linkedin.com/in/mitchcarsoninstantcelebrity/
https://www.youtube.com/@MitchCarsonOfficial

Books by Mitch Carson:
The Amazing Authors of Singapore: https://a.co/d/cp9KjC1
The Silent Salesmen: https://a.co/d/b4eqa2D

In This Episode, You’ll Learn:Guest Links — Shi Liang TanMitch Carson Links