In this episode of Amazing Authorities, Mitch Carson sits down with AI marketing leader and founder of AI Professionals University, Sam Blake. Sam shares how his company grew from zero to 25,000 students, why they’re on track to hit 100,000 in the coming months, and how they could realistically reach one million students within the next year through a digital-first strategy.

Sam reveals the shift from running live ChatGPT events to building a global online education platform—and the lessons learned when the AI space rapidly became saturated. He also breaks down his upcoming AI image and video generator app, launching in the next 30–60 days, which combines viral ad data with generative AI to help students create scroll-stopping content in seconds.

Mitch and Sam dive deep into modern advertising strategies, including why Sam spends $200 testing each video and launches 30–40 new ads daily. They explore how AI adoption has changed the marketing landscape, why fresh creative is essential, and how a dedicated research team helps Sam stay ahead of global competitors.

They also discuss long-term vision, product evolution, mindset shifts, and the transition from training-only programs to a multi-product AI platform offering tools, education, and lifelong support.

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In This Episode, You’ll Learn:
• How Sam scaled his platform to 25,000 students and why 100,000–1,000,000 students is now realistic
• Why he’s launching a proprietary AI image and video generator powered by viral ad data
• How testing 30–40 new videos daily leads to massive ad performance wins
• Why AI saturation killed the old event model—and forced major reinvention
• The importance of speed, constant testing, and staying ahead of competitors using AI
• How Sam structures his team with editors, researchers, and developers to maintain a competitive edge
• Why 30% of his team’s time is devoted to ongoing research
• The mindset and psychology behind viral content creation
• How lifetime access, AI tools, and continuous updates keep students engaged
• Sam’s vision for a multi-product AI ecosystem that provides training, tools, and support

Sam and Mitch break down AI-powered marketing, platform scaling, operational efficiency, and the next wave of growth for creators and educators in the AI era.

Guest Links (Sam Blake):
Website: https://aiprofessionalsuniversity.com
Email: sam@aiprofessionalsuniversity.com

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